If you’re looking for some loud excitement, take some time to go to the nation’s capital next Friday, July 20, for the third-annual Kiehl’s LifeRide for amfAR. It’ll be held at the Georgetown Kiehl’s on 3301 M St. NW. Beauty products + good cause + celebrities + motorcycles = you’re bound to have a good time!
Kiehl’s LifeRide event will finish in D.C. after riders spend 10 days spanning the Eastern Seaboard to raise awareness for HIV/AIDS and in celebration of the July 27 International AIDS Conference, to take place in D.C. for the first time in 22 years. The LifeRide event is expected to go from 6-8 p.m. with the cyclists arriving at 6:30, a check presentation to amfAR at 7 p.m. and a raffle by Sharon Stone at 7:30 p.m.
Yes, Sharon Stone will be there as well as other celebrities like model Tyson Beckford, “Sex and the City” star John Corbett and famed professional chefs like R.J. Cooper and Mika Isabella. Also to be featured … adorable motorcycle-themed Georgetown Cupcakes … need I say more?
Bikers including stars John Corbett and Tyson Beckford will rev into the District June 20 during the third-annual LifeRide in support of amfAR and HIV/AIDS research and resources. (Photo courtesy of BrandLink DC)
In this case, yes, because there is more! For the beauty portion of the event, Kiehl’s will introduce its Limited Edition Active Lifestyle Essentials Kit ($74, valued at $98.50), with 100 percent of its net proceeds,up to $25,000, going to amfAR, The Foundation for AIDS Research.
The awesome products you’ll receive in the kit: the new Eucaluptus Lip Relief, Crème de Corps, Ultra Facial Cream, Facial Fuel Eye De-Puffer, Cross-Terrain UV Skin Protector, Midnight Recovery Concentrate and Ultimate Strength Hand Salve! But it gets even better … Score a 15-percent discount off all your purchases on July 20 and 21 at the Georgetown and Tysons Corner Kiehl’s stores, as well as a discount online with the code LIFERIDE on July 22 and 23. If you join the Kiehl’s member list and Kiehl’s will donate $5 to amfAR.
Kiehl's dreamy Active Lifestyle Essentials Kit, sales of which will support amfAR. (Photo courtesy of BrandLink DC)
To add even more to all the excitement, you might be the lucky attendee to win a ticket for you and a guest to go to the amfAR & GBCHealth’s Together to End AIDS Gala at the Kennedy Center on July 21 to honor Bill and Melinda Gates. RSVP for the free LifeRide event by emailing kiehls@brandlinkdcrsvp.com.
See you there! Happy shopping!
-Kelly Hwu
